Jungseop Kim
About Jungseop Kim
Jungseop Kim is the General Manager at LG Ad, where he manages digital marketing initiatives and store rollouts for LG Electronics in the Bangkok region. He has a background in architecture and construction management, with experience in integrated marketing communications and project management.
Work at LG Ads
Jungseop Kim has served as the General Manager at LG Ads since 2014. In this role, he manages digital marketing initiatives and oversees store rollouts for LG Electronics in the Bangkok region. His responsibilities include the implementation of both Above The Line (ATL) and Below The Line (BTL) marketing strategies, ensuring effective communication and brand presence in the market. He has been instrumental in leading the Integrated Marketing Communications (IMC) efforts for LG Electronics, contributing to the company's marketing success in the region.
Education and Expertise
Jungseop Kim holds a Master of Science in Construction Management from Reading University, where he studied from 2010 to 2011. He also earned a Bachelor's degree in Architecture from Hongik University, completing his studies from 1998 to 2005. His educational background provides a strong foundation for his management and marketing roles, particularly in understanding the intricacies of project management and strategic planning within the construction and marketing sectors.
Background
Before joining LG Ads, Jungseop Kim worked at Tesco PLC as a Project Manager from 2011 to 2013. His role involved overseeing various projects, which equipped him with valuable experience in project management and operational execution. Additionally, he served as a Habitat Advisor at UN-Habitat from 2014 to 2016 in Bangkok, where he contributed to urban development initiatives. This diverse background has shaped his approach to marketing and management in his current role.
Achievements
During his tenure at LG Ads, Jungseop Kim has been responsible for leading significant marketing initiatives and store rollouts in the Bangkok region. His strategic oversight of both ATL and BTL marketing strategies has contributed to the brand's visibility and engagement in the market. His leadership in Integrated Marketing Communications (IMC) has further enhanced LG Electronics' marketing effectiveness, aligning various marketing channels to create a cohesive brand message.