Mika Tiainen
About Mika Tiainen
Mika Tiainen serves as the Growth and Marketing Director and is a member of the Extended Executive Team at Liana Technologies, where he has worked since 2021. He has held various roles within the company, including Sales Manager and Director of Sales and Marketing, and has a strong background in marketing and management education.
Current Role at Liana Technologies
Mika Tiainen currently serves as the Growth and Marketing Director and is a member of the Extended Executive Team at Liana Technologies. He has held this position since 2021 and is based in Oulu, North Ostrobothnia, Finland. In this role, he focuses on driving growth marketing initiatives and overseeing the marketing strategy for the company.
Previous Positions at Liana Technologies
Mika Tiainen has held multiple positions at Liana Technologies. He worked as an Account Manager in the Marketing Cloud division from 2015 to 2017, followed by a role as Sales Manager and Team Lead for New Business from 2017 to 2018. He served as Sales Director for nine months in 2019 and as Director of Sales and Marketing from 2020 to 2021. His diverse roles contributed to various strategic initiatives within the company.
Educational Background
Mika Tiainen has a strong educational foundation in business and management. He earned a Master's degree in Management and Entrepreneurship from the Technical University of Munich in 2014. Additionally, he holds a Master of Science in Economics from the Oulu Business School, University of Oulu, which he completed in 2015. He also obtained a Bachelor's degree from the same institution, focusing on Marketing, Corporate Law, and Accounting, between 2010 and 2013.
Project Management Experience
Mika Tiainen has managed several significant projects throughout his career. Notably, he served as Project Manager for Ilkka Oyj's marketing and communication strategy in 2024. In 2022, he led a brand renewal project for Ilkka Oyj. Additionally, he played a key role in the strategy renewal project for Liana Technologies in 2023, demonstrating his capability in project management and strategic planning.
SEO and Marketing Initiatives
In 2022, Mika Tiainen implemented a systematic SEO strategy that resulted in a significant improvement in focus market areas for Liana Technologies. He also oversaw a substantial increase in webinar engagement, achieving over 10,000 registrants for Liana's webinars in 2023. His efforts in reorganizing the marketing team in 2021 were aimed at enhancing support for growth marketing activities.