Niko Korhonen

Account Manager @ Liana Technologies

About Niko Korhonen

Niko Korhonen is an Account Manager at Liana Technologies, where he has worked since 2020. He specializes in telemarketing and digital marketing solutions for sports organizations, leveraging his background in marketing and professional athletics.

Work at Liana Technologies

Niko Korhonen has served as an Account Manager at Liana Technologies since 2020. In this role, he focuses on enhancing client engagement and retention strategies through effective telemarketing techniques. His responsibilities include promoting digital marketing solutions specifically designed for sports organizations and teams. Korhonen's work aims to bridge the gap between digital marketing and the sports industry, ensuring clients receive tailored solutions that meet their unique needs.

Education and Expertise

Niko Korhonen earned a Bachelor of Business Administration (BBA) from Oulu University of Applied Sciences, where he studied Marketing and Marketing Management from 2018 to 2022. His academic background provides a solid foundation in marketing principles, which he applies in his current role. Korhonen combines his educational qualifications with practical experience in digital marketing, particularly in the context of sports marketing strategies.

Background in Telemarketing

Before joining Liana Technologies, Niko Korhonen worked as a Telemarketer at DNA Oyj for 11 months in 2018. This position allowed him to develop essential skills in client communication and engagement. His experience in telemarketing has been instrumental in shaping his approach to client relations and retention strategies in his current role.

Involvement in Marketing Campaigns

Niko Korhonen has actively participated in the development of marketing campaigns that integrate sports and digital marketing initiatives. His involvement in these campaigns reflects his commitment to leveraging digital marketing tools to enhance the visibility and engagement of sports organizations. This experience underscores his ability to create effective marketing strategies that resonate within the sports sector.

Unique Insights into Sports Marketing

Niko Korhonen combines his expertise in digital marketing with professional athletic experience, allowing him to offer unique insights into sports marketing strategies. His background in both fields enables him to understand the specific needs of sports organizations and teams, positioning him as a knowledgeable resource in the intersection of sports and marketing.

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