Adrian Stroud
About Adrian Stroud
Adrian Stroud is a Senior Director of Advanced Advertising at Liberty Global, where he has worked since 2016. With a diverse background in the television industry and a strong foundation in engineering, he has held various roles at notable companies including BBC, BSkyB, and Alcatel-Lucent.
Work at Liberty Global
Adrian Stroud has served as the Senior Director of Advanced Advertising at Liberty Global since 2016. In this role, he focuses on developing innovative advertising solutions within the company. His tenure at Liberty Global spans over eight years and is based in London, where he leverages his extensive experience in the international TV industry to address the complexities of Addressable TV Advertising.
Previous Experience in the TV Industry
Before joining Liberty Global, Adrian Stroud held several significant positions in the media and telecommunications sectors. He worked as the Business Development Director at Alcatel-Lucent from 2010 to 2014 and was the Head of Media Development at BSkyB from 2006 to 2008. His career also includes roles at ITV as Marketing Manager International and at BBC Worldwide as Sales Manager, showcasing his deep involvement in the industry.
Education and Expertise
Adrian Stroud studied at Oxford Brookes University, where he earned a Bachelor of Science degree from 1978 to 1982. His educational background in engineering laid the foundation for his transition into technical sales and sales roles in the TV industry. He also attended Dr Challoners Grammar from 1973 to 1978, further contributing to his academic development.
Founding and Consulting Experience
Adrian Stroud founded Southbank Consulting, where he served as Founder and Director from 1993 to 2006. He also established a specialist consulting company that operated for over ten years and employed a staff of 20. His consulting roles have allowed him to provide insights from raw data and improve operational efficiency, which has been instrumental in his career advancement.
Technical and Strategic Challenges in Advertising
Throughout his career, Adrian Stroud has addressed various technical, commercial, strategic, and regulatory challenges associated with Addressable TV Advertising. His experience in this area has positioned him as a knowledgeable figure in the development of advanced advertising solutions, particularly during his time at Sky, where he played a key role in innovative advertising initiatives.