Annelies Bitang
About Annelies Bitang
Annelies Bitang is a Senior Manager of Product and CVP Research at Liberty Global, where she has worked since 2019. With extensive experience in brand management and consumer insights, she has held various roles in notable companies including PepsiCo, Reckitt Benckiser, and Ipsos.
Work at Liberty Global
Annelies Bitang has held the position of Senior Manager Product & CVP Research at Liberty Global since 2019. Her role involves overseeing product management and consumer insights, contributing to the company's strategic initiatives. Based in Schiphol-Rijk, her work is influenced by the location's proximity to Amsterdam Airport Schiphol, allowing for a global perspective in market insights.
Previous Experience in Marketing and Research
Before joining Liberty Global, Annelies Bitang accumulated diverse experience in marketing and research roles. She worked as a Media Manager at PepsiCo for one year from 2008 to 2009. Prior to that, she served as a Client Consultant at DVJ Insights from 2018 to 2019 and as an Associate Research Director at Ipsos from 2013 to 2018. Her background also includes positions at Reckitt Benckiser, where she worked as a Trade Marketeer and Category Manager, and at The Pillsbury Company as a Market Manager.
Educational Background
Annelies Bitang studied at Veenlanden College from 1982 to 1988, followed by HU University of Applied Sciences Utrecht, where she earned a bachelor's degree in Communication Studies from 1988 to 1992. She also attended SRM, furthering her education in relevant fields that support her career in marketing and consumer insights.
Expertise in Market Insights and Strategy
Annelies Bitang possesses extensive expertise in brand management, consumer insights, media, and trade marketing. She has a strong commercial sense and drive, which enhances her effectiveness in translating consumer and market insights into actionable business strategies. Her experience across various industries equips her with a comprehensive understanding of market dynamics.