Ashley Grossman
About Ashley Grossman
Ashley Grossman is a Senior Manager of Video Discovery & Personalisation at Liberty Global, where she enhances TV user experiences and increases audience engagement. With a diverse background in commercial, product, operational, and editorial roles, she has over a decade of experience in the media industry.
Work at Liberty Global
Ashley Grossman has served as the Senior Manager of Video Discovery & Personalisation at Liberty Global since 2013. In this role, she is responsible for enhancing the TV user experience across both new and legacy platforms. Her focus is on increasing audience engagement through personalized TV experiences, which involves strategic planning and hands-on implementation. Grossman's expertise in product development and user experience contributes to the company's efforts in delivering innovative solutions in the competitive media landscape.
Previous Experience at Virgin Media
Prior to her current role, Ashley Grossman worked at Virgin Media as the Head of Product Development for Online Content from 2006 to 2011. During her five-year tenure, she played a key role in developing online content strategies that aligned with the company's objectives. This position allowed her to gain valuable insights into product development and audience engagement in the digital media sector.
Consultant Researcher at VOD Professional
In 2013, Ashley Grossman briefly worked as a Consultant Researcher at VOD Professional for five months in London. This role involved conducting research and providing insights related to video on demand services. Her contributions during this period helped inform industry practices and trends within the evolving landscape of digital content.
Education and Expertise
Ashley Grossman holds a Bachelor of Arts with Honours in Economic & Social History from the University of Liverpool, where she studied from 1993 to 1996. She also earned a Post Graduate Diploma in Journalism from City, University of London in 1998. Additionally, she participated in the Erasmus Programme at the University of Konstanz, studying History and German in 1995. This diverse educational background supports her extensive career in commercial, product, operational, and editorial roles.
Career Overview
Ashley Grossman's career spans various roles in commercial, product, operational, and editorial domains. She is adept at both strategic planning and hands-on implementation, which has enabled her to navigate the complexities of large corporations and start-up businesses. Her experience in enhancing user experiences and audience engagement positions her as a knowledgeable professional in the media and technology sectors.