Guy Southam
About Guy Southam
Guy Southam serves as the Director of Advanced Advertising and Data at Liberty Global, where he focuses on actionable data insights and developing ad models. He has held various marketing and digital strategy roles at companies such as Sky, Freesat, and Ticketmaster Entertainment over his career.
Current Role at Liberty Global
Guy Southam serves as the Director of Advanced Advertising and Data at Liberty Global, a position he has held since 2018. In this role, he focuses on developing evolving advertising models aimed at driving new revenue streams and optimizing internal performance. He also evangelizes actionable data insights within the Advanced Advertising team, contributing to the company's strategic approach to data utilization in advertising.
Previous Experience in Advertising and Marketing
Prior to his current role, Southam accumulated extensive experience in various marketing and digital strategy positions. He worked at Sky as the Online Sales Marketing Manager from 2007 to 2012, where he managed online sales initiatives. He also held the position of Head of Digital and Data Strategy at Freesat from 2015 to 2017, and served as the Acting Marketing and Communications Director at Freesat from 2017 to 2018. His experience includes roles at Ticketmaster Entertainment and O2 (Telefónica UK), where he contributed to online content and digital marketing efforts.
Educational Background
Guy Southam studied at King's College London, where he earned a Bachelor of Arts (B.A.) degree in English Language and Literature from 1999 to 2002. He is also currently pursuing further education through the Marketing Week Mini MBA with Mark Ritson, which he began in 2020. This educational background supports his expertise in marketing and data strategy.
Focus on Audience Measurement
In his current role and throughout his career, Southam has focused on exploring new commercial opportunities in audience measurement. This emphasis on understanding audience behavior and preferences is integral to his work in advanced advertising, allowing him to leverage data insights for strategic decision-making and revenue generation.