Katie Todd (She/Her)
About Katie Todd (She/Her)
Katie Todd serves as the Director of Sales and Marketing at Liberty Global, where she focuses on client liaison, recruitment, and talent development. With extensive experience in sales strategies and budget management, she has held various roles at Virgin Media and is an advocate for gender equality in the workplace.
Work at Liberty Global
Katie Todd serves as the Director of Sales and Marketing at Liberty Global, a position she has held since 2023. Based in Bradford, England, she operates in a hybrid work environment. In this role, she focuses on managing sales strategies and marketing initiatives to enhance the company's market presence. Her responsibilities include overseeing both inbound and outbound sales departments and implementing a multi-channel sales approach that encompasses digital, telesales, direct sales, and third-party sales.
Previous Experience at Virgin Media
Katie Todd has extensive experience at Virgin Media, where she worked for over 16 years in various roles. She began her career there as a Telesales Manager from 1993 to 2009. Following this, she served as the Head of Network Expansion Sales from 2015 to 2021, and as the Outsource Relationship Manager from 2009 to 2015. Most recently, she worked as the Head of Wayleave and Design Partners at Virgin Media O2 from 2021 to 2023. Throughout her tenure, she managed annual go-to-market budgets exceeding £1 million and developed expertise in director-level communication and budget management.
Education and Expertise
Katie Todd studied at Knutsford High, where she gained foundational knowledge that contributed to her professional development. She specializes in acquisition, upsell, and cross-sell strategies, and has a strong background in managing diverse teams. Her expertise extends to change management, customer care, and retention strategies, as well as talent development. Additionally, she has experience in outsource management for both onshore and offshore operations.
Achievements in Diversity and Inclusion
Katie Todd is an active advocate for diversity, equity, and inclusion (DE&I) in the workplace. She has delivered innovative programs aimed at driving gender equality within corporations. As a board member of WICT UK (Women in Cable Telecommunications), she focuses on initiatives that promote the development and advancement of women in the telecommunications industry. Her commitment to staff motivation and career development aligns with her efforts to create inclusive work environments.