Pedro Correia
About Pedro Correia
Pedro Correia serves as the Group Director of Portfolio Strategy & Customer Propositions, Product Development at Liberty Global, where he has worked since 2018. He has a strong background in economics and management, with significant achievements in advanced advertising, data monetization, and strategic growth initiatives.
Work at Liberty Global
Pedro Correia has been serving as the Group Director Portfolio Strategy & Customer Propositions, Product Development at Liberty Global since 2018. In this role, he operates from the Amsterdam Area, Netherlands, and focuses on developing strategic initiatives that enhance customer offerings and drive business growth. Prior to this position, he worked as Senior Manager Strategy & Business Development within the Advanced Advertising and Data start-up unit at Liberty Global from 2015 to 2018.
Education and Expertise
Pedro Correia holds a Master's degree in Economics and Management from Nova School of Business and Economics, where he studied from 2005 to 2010. He also completed an Executive Education program in Capital Budgeting and Firm Valuation at Católica Lisbon School of Business and Economics from 2011 to 2012. Additionally, he participated in an Erasmus Programme at Stockholm University, focusing on Economics and Management from 2007 to 2008. His educational background supports his expertise in strategic planning and financial analysis.
Background in Vodafone
Before joining Liberty Global, Pedro Correia worked at Vodafone as a Senior Strategy and Financial Analyst from 2010 to 2015. In this capacity, he reported directly to a board member and was involved in the Strategy Department. He played a significant role in devising a growth strategy that increased Vodafone's Pay-TV business subscribers from 30,000 to 700,000 over five years. He also developed a corporate defense strategy for Vodafone Portugal, which mitigated a potential €800 million loss.
Achievements in Advanced Advertising
Pedro Correia co-developed a start-up business unit focused on Advanced Advertising and Data Monetization, targeting a market valued at €1.6 billion. He has been instrumental in driving commercial and M&A deals with major broadcasters, advertising technology partners, and media agencies across Europe, with potential deals exceeding €100 million in revenue. His contributions have significantly impacted the strategic direction and financial performance of the organizations he has worked with.
Recognition in Academia
Pedro Correia was awarded the Student with the Highest Final Grade Average in the Management Master's program at Nova School of Business and Economics. This program is recognized among the top 20 worldwide, highlighting his academic excellence and commitment to his studies during his time there.