Victoria Hayes
About Victoria Hayes
Victoria Hayes is the Director of Consumer Strategy at Liberty Global, fluent in English, French, and Dutch, with a strong background in brand communications and marketing. She has led significant brand initiatives and has a personal best time of 5.17 in an Ironman 70.3 triathlon.
Current Role at Liberty Global
Victoria Hayes serves as the Director of Consumer Strategy at Liberty Global, a position she has held since 2021. Based in Amsterdam, North Holland, she is responsible for developing and implementing strategies that enhance consumer engagement and brand positioning. Her role involves overseeing various initiatives that align with the company's commercial objectives.
Previous Experience at Liberty Global
Prior to her current role, Victoria Hayes held several positions at Liberty Global. She worked as the Senior Manager of Brand Communications from 2012 to 2021, where she contributed to brand strategy across Europe. Additionally, she served as the Director of Consumer Insights, Research, and Storytelling from 2019 to 2021, focusing on understanding consumer behavior and preferences.
Education and Academic Background
Victoria Hayes studied at the University of the West of England, where she earned a Bachelor of Arts degree in International Business and French from 1998 to 2002. She also attended Wyggeston & Queen Elizabeth I College, achieving A levels in French, History, and English Language from 1996 to 1998. This educational background has equipped her with a strong foundation in business and communication.
Professional Achievements
Victoria Hayes has led significant projects in her career, including the brand design for Liberty Global's largest external event. She has conducted 15 brand engagement workshops and co-developed a European Communications platform to support commercial propositions. Her work has resulted in an award-winning brand design implemented across seven European markets.
Previous Roles in Marketing Communications
Before joining Liberty Global, Victoria Hayes worked at UPC Broadband as the Marketing Communications Manager from 2002 to 2006 in the Amsterdam Area. She also held the position of Marketing Communications Manager at Philips from 2006 to 2008. In these roles, she focused on brand and advertising development, contributing to the overall marketing strategies of these organizations.