Cameron Shurtz
About Cameron Shurtz
Cameron Shurtz serves as the Director of Product at Life.Church, where he has worked since 2013, overseeing significant digital initiatives and product development. He has a background in marketing and digital media, with experience in managing web properties and digital giving platforms.
Work at Life.Church
Cameron Shurtz has served as the Director of Product at Life.Church since 2013. In this role, he has been instrumental in transitioning the organization to empowered product teams and adopting continuous discovery habits. He oversees Life.Church's web properties, which attract over 5 million visitors annually. Shurtz has facilitated the transition to a content management system, enhancing the user experience across digital platforms. Additionally, he has led the Life.Church App, which has achieved over 1 million downloads and 80,000 monthly active users, significantly contributing to the church's digital giving initiatives.
Education and Expertise
Cameron Shurtz studied at Oklahoma Wesleyan University from 2004 to 2008, where he earned a Bachelor's degree in Marketing. His academic background includes studies in Business, Marketing, Graphic Design, and Advertising. Shurtz has received product training from industry experts including Marty Cagan, Chris Jones, and Teresa Torres, which has contributed to his expertise in product management and digital media.
Background
Before joining Life.Church, Cameron Shurtz worked at Funnel Design Group. He began as an intern in 2008 for three months and later served as a Digital Media Project Manager from 2009 to 2013. His experience at Funnel Design Group provided him with foundational skills in digital media and project management, which he has applied in his current role.
Achievements
In his role at Life.Church, Cameron Shurtz has managed the digital giving platform, which processes over 500,000 transactions annually and accounts for more than 75% of total giving. His leadership in product development has significantly impacted the church's digital outreach and financial contributions, demonstrating his effectiveness in driving engagement and innovation.