Lisa Gray
About Lisa Gray
Lisa Gray serves as the YouVersion Director of Localization at LifeChurch, where she leads a team of over 500 volunteers to enhance the global reach of the Bible App. With over 13 years of experience in localization and project management, she has significantly improved international app installs and streamlined translation processes.
Work at Life.Church
Lisa Gray has served as the YouVersion Director of Localization at Life.Church since 2011. In this role, she supervises a team that coordinates over 500 active volunteers monthly, contributing to the global reach of the Bible App. Her leadership has been instrumental in enhancing the app's localization efforts, allowing for a broader audience engagement across different languages and cultures.
Experience at YouVersion
In addition to her role at Life.Church, Lisa Gray has worked as the Localization Manager at YouVersion since 2011. Her responsibilities include overseeing the localization strategy for the Bible App, which has led to a significant increase in international app installs, growing from 21% in 2008 to 65% in 2020. This growth reflects her effective management and strategic planning in the localization process.
Previous Work Experience
Before her tenure at Life.Church and YouVersion, Lisa Gray held various positions in the marketing and outreach sectors. She worked as an Outreach Assistant and Missions Coordinator at Bel Air Presbyterian Church from 2010 to 2011. Prior to that, she was a Senior Account Executive at Allison & Partners from 2007 to 2010, and an Account Executive at Draftfcb from 2005 to 2007. Her career began at Saatchi & Saatchi, where she held multiple roles from 2003 to 2005.
Education and Expertise
Lisa Gray holds a Bachelor of Arts in Communication Studies from the University of California, Los Angeles, where she studied from 1999 to 2003. Additionally, she pursued further education at Udacity, earning an Android Basics Nanodegree in Computer Software Engineering in 2018. This educational background supports her expertise in localization and technology within the context of app development.
Achievements in Localization
Lisa Gray has led significant initiatives in localization for the Bible App. She implemented a major process overhaul that reduced beta testing time for new feature releases by over 50%. Additionally, she provided translation services valued at $5.8 million over five years by leveraging a volunteer translator community. Her management of the transition to new Translation Management System vendors resulted in a 95% cost savings and a 154% increase in words translated.