Devin Fraterrigo
About Devin Fraterrigo
Devin Fraterrigo serves as the Senior Manager of Digital Media at Life Storage, where he has worked since 2022. He has a background in digital marketing, having previously held roles at Life Storage, Gelia, and Hearst, and he holds a Bachelor of Science in Business Administration with a focus on Marketing from the University at Buffalo.
Current Role at Life Storage
Devin Fraterrigo serves as the Senior Manager of Digital Media at Life Storage, a position he has held since 2022. In this role, he is responsible for overseeing digital media strategies and initiatives. His work involves collaborating with external partners to design, execute, and measure campaign experiments, which have led to successful rollouts across the account. His focus includes enhancing brand awareness and customer acquisition through effective digital marketing practices.
Previous Experience at Life Storage
Prior to his current role, Devin worked at Life Storage as a Paid Search Manager from 2017 to 2022. During this five-year tenure, he executed an account restructure to align with search engine changes and enhance automation capabilities. His efforts contributed to improved search performance and operational efficiency within the company's digital marketing efforts.
Career Background in Digital Marketing
Devin has a diverse background in digital marketing, having worked as a PPC Account Manager at Gelia from 2016 to 2017. He also served as a Performance and Strategy Leader at Hearst from 2014 to 2016. These roles provided him with extensive experience in managing pay-per-click campaigns and developing strategic marketing initiatives.
Education and Academic Background
Devin Fraterrigo studied at the University at Buffalo, The State University of New York, where he earned a Bachelor of Science in Business Administration with a focus on Marketing. His academic journey spanned from 2008 to 2012, providing him with a solid foundation in business principles and marketing strategies.
Digital Media Strategy Development
In his professional roles, Devin has developed a multi-channel digital media strategy that emphasizes brand awareness, lead generation, and new customer acquisition. His strategic approach integrates various digital marketing channels to optimize performance and achieve business objectives.