Axel Le Breton
About Axel Le Breton
Axel Le Breton is a Marketing Operations Specialist at Liferay, where he has worked since 2019. He has a background in growth marketing and data science, with previous roles at Cloud Image, easiware, and Zenchef.
Current Role at Liferay
Axel Le Breton serves as a Marketing Operations Specialist at Liferay, a position he has held since 2019. In this role, he focuses on facilitating alignment between Sales and Marketing through his expertise in lead management processes. His responsibilities include managing lead scoring and funnel stages, ensuring effective communication and collaboration between departments. Axel's work contributes to the overall efficiency of marketing operations within the organization.
Previous Experience in Marketing
Prior to his current role, Axel Le Breton worked at several organizations in marketing-related positions. He was a Growth Marketer at Cloud Image for 10 months in 2017-2018, and later served as a Digital & Growth Marketing Executive at easiware for 9 months in 2018-2019. He also gained experience as an Assistant Marketing at Zenchef in 2017. These roles provided him with a solid foundation in various marketing strategies and operations.
Educational Background
Axel Le Breton has a diverse educational background in business and marketing. He studied at PSB Paris School of Business, where he earned a Master 2 in Digital Business from 2013 to 2018. He also completed a Bachelor's degree in Business and Administration at 上海师范大学 in 2015-2016. Additionally, he attended Jedha Bootcamp, where he studied Data Science and achieved Data Essentials in 2022. His education equips him with skills relevant to his marketing operations role.
Documentation and Reporting Skills
In his current position, Axel Le Breton writes comprehensive documentation on Confluence, detailing marketing operations processes and dashboard explanations. He has developed 'ready-to-use' marketing reports and dashboards on Salesforce, which enhance campaign effectiveness and measure return on investment (ROI). His ability to provide tailored reporting solutions for field marketers and executives globally demonstrates his proficiency in data management and analysis.
Global Understanding of Corporate Processes
Axel Le Breton has built a global understanding of corporate processes, which enables him to ensure consistent lead management practices worldwide. His expertise in lead management allows him to create effective strategies that align with global marketing goals. This understanding is crucial for maintaining efficiency and effectiveness in marketing operations across different regions.