Beatriz Escobar Sanz Dranguet
About Beatriz Escobar Sanz Dranguet
Beatriz Escobar Sanz Dranguet serves as the Customer Success Director and Site Co-Lead for Iberia at Liferay, where she has worked since 2012. She has a strong background in client engagement and team coordination, achieving notable success in client retention and expansion rates.
Work at Liferay
Beatriz Escobar Sanz Dranguet has been serving as the Customer Success Director and Site Co-Lead for Iberia at Liferay since 2012. In this role, she has been instrumental in achieving a sustained renewal rate of 95% and an annual expansion rate of 20% within the Iberian market. Her responsibilities include coordinating a team of four individuals and managing their interactions with various departments such as support, engineering, product, and consultancy. Beatriz also actively manages commercial actions for 120 clients, classifying them by tier for targeted engagement.
Previous Experience
Before joining Liferay, Beatriz worked at Gesfor as an ECM Consultant from 2005 to 2012. She also held a position at Azertia as an Open Text Consultant from 2000 to 2005. These roles contributed to her extensive experience in customer success and enterprise content management, laying the foundation for her current position at Liferay.
Education and Expertise
Beatriz studied at Universidad Complutense de Madrid, where she earned a Bachelor’s degree in Psychology from 1998 to 2003. Her educational background has equipped her with skills in organization and human behavior, which she applies in her role to build trust and manage conflicts effectively, ensuring successful client engagement.
Achievements in Client Engagement
In her current role, Beatriz has achieved 100% effectiveness in meeting planned milestones over the past two years. She participates in organizing commercial events and workshops with clients and develops success stories that address key needs. Additionally, she collaborates on international projects to identify synergies and enhance product knowledge of the DXP Portal through the development of a Solution Affinity Map.