Daniela Lugo Crespo
About Daniela Lugo Crespo
Daniela Lugo Crespo is a Field Marketing Coordinator for Latin America with extensive experience in marketing roles across various companies. She specializes in measuring marketing effectiveness and developing strategic plans to enhance consumer engagement in the Latin American market.
Current Role at Liferay
Daniela Lugo Crespo serves as the Field Marketing Coordinator for Latin America at Liferay, Inc. since 2019. In this role, she measures the effectiveness and return on investment (ROI) of marketing efforts to ensure strategic alignment and success. She is responsible for generating business opportunities throughout the entire business cycle and focuses on identifying market opportunities to enhance consumer engagement within the Latin American market. Daniela has developed and implemented strategic marketing plans specifically tailored for this region.
Previous Experience at Liferay and Aggreko
Prior to her current position, Daniela worked at Liferay, Inc. as a Senior Marketing Specialist from 2017 to 2018. Her earlier experience includes a role as a Marketing Specialist at Aggreko from 2013 to 2014. These positions contributed to her expertise in marketing strategy and execution within diverse business environments.
Marketing Roles in Various Companies
Daniela has held several marketing positions across various organizations. She worked as an Analista de Marketing at Coopeuch from 2014 to 2015, and as an Analista de Proyectos at Empresas Polar from 2008 to 2012. Additionally, she served as an Analista de Marketing at Agrosuper for six months in 2012 and as a Marketing Specialist & Digital Media Latam at ADP from 2015 to 2017, covering markets in Chile, Perú, and Argentina.
Educational Background
Daniela studied at Universidad Metropolitana in Venezuela, where she earned a degree in Ingeniería Comercial with a specialization in Mercado from 2004 to 2010. She furthered her education at Universidad Adolfo Ibáñez, completing a Master en Innovación from 2012 to 2013. This educational background has equipped her with the skills necessary for her roles in marketing and business development.