David Guerra
About David Guerra
David Guerra is a Portfolio Marketing Manager at Liferay, where he has worked since 2021. He has extensive experience in marketing roles across various companies and a strong passion for storytelling and market research.
Work at Liferay
David Guerra has been serving as the Portfolio Marketing Manager at Liferay since 2021. In this role, he integrates his passion for storytelling and deep connections into his marketing strategies. He evangelizes solutions through various channels, including social media posts, webcasts, interviews, and articles. His focus on effective communication helps to enhance Liferay's market presence and engage with target audiences.
Previous Experience in Marketing
Before joining Liferay, David Guerra held several marketing positions. He worked at HG Insights as Head of Content from 2017 to 2021, where he managed content strategies. Prior to that, he was a Senior Marketing Manager at Semtech from 2011 to 2016, and he also served as Digital Marketing Manager at Semtech from 2004 to 2011. His career began at Intel as a Marketing Manager from 2001 to 2004, and he also worked at Xircom as Marketing Programs Manager from 1999 to 2001.
Education and Expertise
David Guerra studied at California State University, Northridge, where he earned a Master's degree in Creative Writing and a Bachelor's degree in English Language and Literature. He also participated in a Study Abroad program at Imperial College London. In 2023, he completed a course at the Product Marketing Alliance, further enhancing his marketing expertise.
Market Research and Messaging Skills
David Guerra actively engages in market research to develop effective buyer personas. He possesses a unique ability to distill complex market research findings into accessible and impactful writing. This skill enables him to create value-added messaging that resonates with target audiences, contributing to successful marketing initiatives.
Personal Interests and Background
David Guerra enjoys discussing his diverse interests, which include poetry, surfing, and snowboarding. As a Chilean-American, he brings a unique cultural perspective to his professional and personal interactions. He values deep connections with others, often sharing his experiences over meals or virtual meetings.