Elena Bodas
About Elena Bodas
Elena Bodas serves as the Marketing Manager for Iberia and France at Liferay, where she has worked since 2021. With extensive experience in marketing across various sectors, she leads a team focused on enhancing customer experience through data-driven strategies.
Work at Liferay
Elena Bodas has been serving as the Marketing Manager for Iberia and France at Liferay since 2021. In this role, she leads a team of marketers and is responsible for developing and executing marketing strategies that align with the company's goals. Liferay is recognized for its open-source technology platform, and Bodas focuses on enhancing customer experience through innovative marketing initiatives.
Previous Marketing Roles
Before joining Liferay, Elena Bodas held several key marketing positions. She worked as the Marketing Director at SGAIM from 2007 to 2016, where she managed marketing strategies for various sectors. Following that, she served as the Marketing Manager for Spain and Portugal at Experian from 2016 to 2021. Her earlier experience includes roles at UNITEK POWER as a Marketing Specialist and intern, as well as an internship at Telefonica in the Marketing, Competitive Positioning, and Management Control Department.
Education and Expertise
Elena Bodas holds a Business Management Degree from Universidad Complutense de Madrid, which she completed from 1999 to 2003. She further enhanced her marketing knowledge with a Postgraduate in Marketing Online from OBS Business School between 2011 and 2012. Additionally, she completed a Graphic Design course at Azpe Informatica in 2013 and a Basic Photography course at Shaw Academy in 2015. Bodas has expertise in leveraging Big Data and analytics tools to improve customer experience.
Marketing Strategy Experience
Elena Bodas has extensive experience in managing marketing strategies across various sectors, including financial services, healthcare, government, insurance, retail, and industry. She is comfortable working in a technological environment, particularly with B2B clients, and focuses on driving business growth. Her work often involves addressing digital challenges through omnichannel solutions, such as intranets, portals, and commerce integration.