Emanuela Dilavanzo
About Emanuela Dilavanzo
Emanuela Dilavanzo is a Marketing Manager at Liferay, overseeing marketing efforts in Italy, Greece, Cyprus, and Israel since 2021. She has extensive experience in marketing and communications across various industries, including automotive and IT, and has held several managerial roles in reputable companies.
Work at Liferay
Emanuela Dilavanzo has been serving as the Marketing Manager for Italy, Greece, Cyprus, and Israel at Liferay since 2021. In this role, she focuses on developing and executing marketing strategies tailored to these regions. Her responsibilities include overseeing marketing initiatives, enhancing customer engagement, and implementing omnichannel strategies. Emanuela has contributed to Liferay's growth by leveraging her extensive marketing experience across various industries.
Previous Work Experience
Emanuela has a diverse professional background with significant roles in marketing and account management. Before joining Liferay, she worked at CIFA - Concrete Machinery as the Marketing & Communication Manager from 2018 to 2020. She also held positions at Schaeffler as Marketing & Communications Manager for the Automotive Aftermarket, and at Atlas Copco as Brand Portfolio Web Project Leader. Earlier in her career, she gained experience at Text 100 and Fleishman-Hillard, enhancing her expertise in account management and communications.
Education and Expertise
Emanuela holds multiple degrees and certifications that underpin her marketing expertise. She completed a Master's degree in Italian Literature at Università degli Studi di Ferrara. Additionally, she studied Corporate Communications at Istituto Superiore di Comunicazione and earned a Master in Sales & Marketing Management from CESMA Executive Education. Emanuela also participated in an Erasmus Exchange Program at Lancaster University and completed a Growth & Digital Marketing Online Program at Talent Garden Innovation School in 2021.
Marketing Methodology and Focus
Emanuela has developed an agile marketing methodology that emphasizes project management and the implementation of omnichannel strategies. She has focused on enhancing customer experience through journey mapping, touchpoint analysis, and performance tracking. Over the past five years, her approach has integrated traditional marketing with digital campaigns, demonstrating her ability to adapt to evolving market demands and consumer behaviors.
Industry Background
Emanuela possesses a solid background in various industries, including automotive, IT, and industrial sectors. Her experience spans both internal roles and consultancy positions, allowing her to understand diverse market dynamics. This multifaceted background has equipped her with a holistic view of marketing, enabling her to effectively integrate traditional and digital marketing strategies across multiple platforms.