Euripedes Magalhães (Pipo)
About Euripedes Magalhães (Pipo)
Euripedes Magalhães, also known as Pipo, is a Senior Product Design Manager at Liferay in São Paulo, Brazil, with over 27 years of experience in design. He has held various roles in notable companies and educational institutions, and he actively mentors and contributes to the field of UX and design education.
Work at Liferay
Euripedes Magalhães currently serves as the Senior Product Design Manager for the Latin American region at Liferay. He has held this position since 2023, contributing to the company's design strategies and product development initiatives in São Paulo, Brazil. His role involves overseeing design processes and enhancing user experience across various products.
Current Roles and Mentorship
In addition to his position at Liferay, Euripedes Magalhães is actively involved as a Mentor at Investe Favela Participações S/A, also based in São Paulo, since 2023. He is an Associate Partner, Consultant, and Design Manager at Soyuz, where he has been working since 2023. These roles reflect his commitment to mentoring and guiding emerging talents in the design field.
Previous Experience in UX Management
Euripedes Magalhães has extensive experience in user experience management, having worked as a Senior UX Manager at OLX Brasil from 2020 to 2022. He also held the position of Head of UX at Via Varejo SA for eight months in 2020. His background includes significant roles in leading design teams and enhancing user engagement across various platforms.
Educational Background
Euripedes Magalhães studied Industrial Design with a focus on Visual Programming at Centro Universitário de Belas Artes de São Paulo, completing his degree from 1998 to 2001. He also pursued studies in Consumer Neuroscience and earned an MBA from ESPM Escola Superior de Propaganda e Marketing in 2019. His educational background supports his expertise in design and marketing.
Teaching and Research Contributions
Euripedes Magalhães has been involved in academia since 2006, teaching at various institutions, including ESPM, SENAC, and UNIP. He has coordinated the Digital Marketing MBA program and has contributed to the fields of UX, Design Thinking, and Education through active research. His teaching experience complements his professional practice in design.