Francisco Ferrando Ramirez
About Francisco Ferrando Ramirez
Francisco Ferrando Ramirez serves as the Alliance Manager DACH & CEE at Liferay, where he has worked since 2018. He has extensive experience in sales and marketing across various companies, including roles at empiriecom GmbH, Totaljobs Group, and Monster Worldwide Deutschland GmbH.
Current Role at Liferay
Francisco Ferrando Ramirez serves as the Alliance Manager DACH & CEE at Liferay, a position he has held since 2018. He operates from Frankfurt am Main, Hesse, Germany. In this role, he is responsible for managing partnerships and alliances within the DACH and CEE regions, focusing on enhancing partner experiences and driving strategic goals.
Previous Experience in Marketing and Sales
Prior to his current role, Francisco worked at empiriecom GmbH & Co. KG as Head of Department Marketing and Sales from 2015 to 2017. He also held the position of Sales Director Germany at Totaljobs Group in 2008. His extensive background includes a significant tenure at Monster Worldwide Deutschland GmbH as Sales Manager Enterprise Business DACH from 2000 to 2008, and at eGENTIC as Director Strategic Accounts & Business Development Europe from 2010 to 2015.
Educational Background
Francisco Ferrando Ramirez studied at Hochschule Heilbronn, where he earned a Bachelor of Business Administration (BBA) with a focus on Business Administration and Management from 1990 to 1994. He furthered his education at Universidad Politécnica de Madrid, obtaining an MBA in International Marketing and Sales, e-Commerce from 1999 to 2003.
Expertise in Partner Management
Francisco has expertise in managing a diverse partner portfolio that includes GSI, SI, OEM, Reseller, and Digital Agencies. He emphasizes the importance of a positive partner experience and advocates for transforming partner sales models from 'sell to' and 'sell through' to a collaborative 'sell with' approach. He believes that successful partner management relies on strong personal relationships and mutual trust.
Career Development and Roles
Francisco's career began at Hertz as a Junior Product Manager Leisure from 1994 to 1998. He then transitioned to KLM Royal Dutch Airlines as Product Manager Americas from 1998 to 2000. His career trajectory reflects a consistent focus on sales, marketing, and strategic account management across various industries.