Lucas Farias
About Lucas Farias
Lucas Farias serves as the Sales Operations Lead for Latin America at Liferay, where he has worked since 2017. He specializes in Salesforce improvement projects and manages client relationships while supporting strategic planning in the commercial sector.
Work at Liferay
Lucas Farias has served as the Sales Operations Lead for Latin America at Liferay since 2017. He is based in Recife, Pernambuco, Brazil. In this role, he has been involved in various Salesforce improvement projects, focusing on enhancing commercial operations. His responsibilities include requirement gathering and managing client relationships through Salesforce, where he engages with diverse stakeholders during both pre-sales and post-sales phases. Lucas frequently interacts with multicultural teams, reflecting his ability to navigate complex sales environments.
Education and Expertise
Lucas Farias holds a Bachelor's degree in Administration from Universidade Federal de Pernambuco, where he studied from 2016 to 2019. He furthered his education by completing an MBA in Business Intelligence & Analytics at Centro de Informática UFPE from 2021 to 2022. His academic background equips him with the necessary skills for strategic planning in commercial areas, including demand generation and sales growth. Lucas's expertise in data generation and KPI analysis supports his role in sales operations.
Background
Before joining Liferay, Lucas Farias gained experience as an Estagiário at Neoenergia in 2017, where he worked for eight months in Recife, Brazil. He also volunteered at AIESEC for four months in 2017, contributing to his understanding of team dynamics and international collaboration. This diverse background has helped him develop a well-rounded skill set applicable to his current role in sales operations.
Achievements in Sales Operations
In his current position, Lucas Farias has participated in global sales operations improvement projects, collaborating with team members from various international offices. He has worked in both English and Spanish, demonstrating his ability to engage in a multilingual environment. His contributions to strategic planning in the commercial area include support for sales growth and headcount management, facilitated by his expertise in data generation and KPI analysis.