María Sánchez
About María Sánchez
María Sánchez serves as the Senior Manager of EMEA Marketing at Liferay, where she has worked since 2021. With extensive experience in marketing roles across various companies, she focuses on aligning marketing strategies with sales objectives and overseeing regional marketing teams.
Work at Liferay
María Sánchez has been with Liferay since 2016, progressing through various roles. She currently serves as Senior Manager, EMEA Marketing, a position she has held since 2021. In this role, she oversees EMEA regional marketing teams and coordinates with global marketing functions to implement corporate initiatives. Prior to her current role, she was the EMEA Regional Marketing Manager for 11 months and served as Manager Marketing from 2018 to 2021. Her responsibilities include developing strategies to enhance lead generation and aligning marketing goals with regional sales objectives.
Education and Expertise
María Sánchez holds a Master's degree in Commercial Management and Marketing from Instituto Universitario de Postgrado, which she completed from 2010 to 2011. She also earned a Licenciado in Library and Information Science from Universidad Carlos III de Madrid, where she studied from 1999 to 2004. Her educational background provides a strong foundation for her expertise in marketing and management within the technology sector.
Background
Before joining Liferay, María Sánchez held several marketing positions in various organizations. She worked as a Marketing Specialist at Gaceta Tecnológica from 2013 to 2016 and served as Vice President at ASOLIF for a brief period in 2016. Her earlier roles include Marketing Manager at Andago from 2008 to 2013 and Technical Writer positions at Recreativos Franco and Meta4. This diverse experience has contributed to her comprehensive understanding of marketing strategies and team management.
Achievements
Throughout her career, María Sánchez has demonstrated her ability to lead and mentor teams effectively. She coaches and mentors staff, overseeing onboarding and career development planning. Her strategic initiatives have focused on accelerating lead and opportunity generation across the EMEA region, showcasing her commitment to aligning marketing efforts with business objectives.