Muireann Mellett
About Muireann Mellett
Muireann Mellett is a Senior Digital Marketing Specialist EMEA at Liferay, with a background in various marketing roles including a Paid Search Executive at GroupM. She holds a Bachelor's degree in Business Studies from Maynooth University and a Master's degree in Digital Marketing from Dublin City University.
Work at Liferay
Muireann Mellett has been serving as a Senior Digital Marketing Specialist EMEA at Liferay since 2021. In this role, she is responsible for managing various digital marketing initiatives across the EMEA region. Her focus includes campaign management, client communication, and performance analysis. She conducts regular account optimizations, including bid management and keyword planning, to enhance campaign effectiveness. Mellett also oversees the creation of new ads and the improvement of quality scores, ensuring alignment with client objectives.
Previous Experience in Digital Marketing
Prior to her current position, Mellett worked at GroupM as a Paid Search Executive from 2020 to 2021. In this role, she managed medium to large PPC budgets across platforms such as Google Ads and Bing, achieving strong results for clients. She also served as a Brand Ambassador for Viva Air from 2018 to 2019 and held the position of Lead Client Integration Officer at Deutsche Bank for eight months in 2018. Her experience includes managing client communication and conducting performance analysis.
Education and Expertise
Muireann Mellett holds a Bachelor's degree in Business Studies with a focus on Marketing from Maynooth University, which she attended from 2013 to 2017. She furthered her education by obtaining a Master's degree in Digital Marketing from Dublin City University from 2018 to 2019. Her academic background provides her with a solid foundation in marketing principles and digital strategies, which she applies in her professional roles.
Background in Marketing and Public Relations
Mellett's early career includes various roles that contributed to her marketing expertise. She worked as a Marketing Assistant and App Development Team Lead at Maynooth Students' Union in 2016. Additionally, she served as a Public Relations Officer for Enactus from 2015 to 2016 and as an Integrations Officer for the Maynooth Business Society from 2014 to 2015. These positions allowed her to develop skills in communication, campaign management, and audience engagement.
Internship Experience
In 2013, Muireann Mellett completed an internship at the Court of Justice of the European Union in Luxembourg. This experience provided her with insights into professional environments and enhanced her understanding of organizational operations. Her internship contributed to her overall professional development and prepared her for future roles in marketing and client management.