Paulina Díaz Valencia
About Paulina Díaz Valencia
Paulina Díaz Valencia serves as the Senior Portfolio Marketing Manager at Liferay in Mexico, where she has worked since 2022. With a background in product marketing and project management, she has developed expertise in market insights and portfolio capabilities.
Work at Liferay
Paulina Díaz Valencia has been employed at Liferay as a Senior Portfolio Marketing Manager since 2022. In this role, she focuses on advancing business objectives through collaboration with vertical and field marketing teams. Her responsibilities include leveraging market insights and portfolio capabilities to create compelling offers for customers and prospects.
Previous Experience in Product Marketing
Before joining Liferay, Paulina worked at Epicor Software as a Product Marketing Manager from 2018 to 2022. During her four years in this position, she developed strategies to enhance product visibility and market presence. Her earlier role as a Project Manager at Teleperformance from 2017 to 2018 involved overseeing project execution in the Monterrey area.
Educational Background
Paulina studied at Tecnológico de Monterrey, where she earned a degree in Biotechnology from 2005 to 2011. She furthered her education at Universidad Tecmilenio, achieving a Master's degree in Business Administration with a focus on Quality and Productivity from 2017 to 2021. Additionally, she completed a program at Product Marketing Alliance in 2021.
Expertise in Market Insights
Paulina has developed expertise in market insights and portfolio capabilities, which she utilizes to define compelling offers for customers. She serves as a subject matter expert in specific project areas, facilitating knowledge transfer about markets, use-cases, buyers, and products to marketing and sales teams.
Career Progression
Paulina's career includes various roles that contributed to her marketing and project management skills. She worked as a Quality Project Lead at Racing Cargo from 2016 to 2017 and as a Product Development Advisor at CEMEX from 2011 to 2012. Additionally, she began her career as a Quality Intern at Industrias AlEn SA de CV in 2010 and spent four years as a Middle School Science Teacher at Nord Anglia Education - San Roberto International School.