Rafat Elmasri
About Rafat Elmasri
Rafat Elmasri is the Country Manager at Liferay in Saudi Arabia, a position he has held since 2022. He has extensive experience in presales, delivery, and operations, having worked in various roles at Arabic Computer Systems and Nestlé Waters over the past two decades.
Work at Liferay
Rafat Elmasri has been serving as the Country Manager at Liferay since 2022. In this role, he oversees operations and strategic initiatives within Saudi Arabia. His responsibilities include managing local teams, developing business strategies, and driving growth in the region. His tenure at Liferay marks a significant phase in his career, focusing on enhancing the company's presence and effectiveness in the Saudi market.
Previous Experience at Arabic Computer Systems
Prior to his current position, Rafat Elmasri held multiple roles at Arabic Computer Systems. He worked as the Director of Presales, Delivery & Operations from 2019 to 2021. Earlier, he served as Services Presales and Delivery Manager for one year in 2017-2018, and as a Technical & Presales Consultant from 2010 to 2014. His extensive experience at Arabic Computer Systems provided him with a strong foundation in presales, delivery, and operations management.
Early Career at Nestlé Waters
Rafat Elmasri began his career at Nestlé Waters, where he held various technical positions. He worked as a Network Engineer for 11 months in 2003, followed by roles as a System and Network Administrator from 2004 to 2006, and as a Computer Technician from 2001 to 2002. These early roles contributed to his technical expertise and understanding of network systems.
Education and Expertise
Rafat Elmasri holds a Master of Business Administration (MBA) from Al-Quds University, which he completed from 2019 to 2022. He also earned a Bachelor of Science in Computer Software Engineering from the American University between 2002 and 2004. Additionally, he obtained a Diploma in Computer Science from the Hasib Institute for Technical Training in 2002. His educational background supports his professional roles in business management and technology.
Achievements in Business Development
Rafat Elmasri has played a pivotal role in establishing an offshore delivery business model that evolved into a Center of Excellence. He successfully led sales development and business development teams to refine sales strategies, enhancing lead generation and qualification processes. His contributions also include developing strategic account plans and collaborating with marketing teams to create targeted lead-generation campaigns.