Samantha Yap
About Samantha Yap
Samantha Yap is a Business Development Representative for ASEAN at Liferay, with a background in special education and project management. She has a proven track record in generating significant business opportunities and engaging senior executives across various industries.
Current Role at Liferay
Samantha Yap currently serves as a Business Development Representative for the ASEAN region at Liferay. She has held this position since 2021, contributing to the company's growth in the Southeast Asian market. In her role, she engages with senior IT and digital executives across various B2B sectors, including manufacturing, finance, government, and healthcare. Samantha employs multi-channel prospecting strategies to generate new business opportunities, demonstrating a strong understanding of the regional market dynamics.
Previous Experience in Business Development
Prior to her current role, Samantha worked at I Can Read as a Professional Development Executive from 2019 to 2021. In this position, she focused on professional development initiatives in Singapore. She also served as a Project Executive at Rainbow Centre for seven months in 2021, where she managed projects aimed at supporting individuals with disabilities. Additionally, she worked as an Allied Educator for Learning and Behavioural Support at the Ministry of Education, Singapore, from 2014 to 2018, where she provided support to students with learning challenges.
Educational Background
Samantha Yap has a solid educational foundation in both special education and sport science. She studied at Nanyang Technological University Singapore, where she earned a degree in Sport Science and Management from 2010 to 2014. Following this, she attended the National Institute of Education in Singapore, focusing on Special Education and Teaching, and achieved qualifications in Special Educational Needs from 2015 to 2016. Her early education was completed at Dunman High School from 2008 to 2013.
Achievements in Business Development
During her tenure at Liferay, Samantha has successfully generated new business opportunities valued at SGD 1 million, achieving a SQL to opportunity conversion rate exceeding 65%. She played a key role in launching an outbound go-to-market strategy in collaboration with the Account Executive team, which resulted in a threefold increase in pipeline growth within two months. These accomplishments highlight her effectiveness in driving business growth and her strategic approach to market engagement.