Amogh Balikai
About Amogh Balikai
Amogh Balikai is a Content Marketing Manager at Lifesight and a member of the Product Marketing Alliance, specializing in content marketing and growth experimentation.
Title: Content Marketing Manager
Amogh Balikai currently holds the position of Content Marketing Manager at Lifesight, where he is based in Bengaluru, Karnataka, India. In this role, he applies his expertise in content marketing, helping marketers transition to a cookie-less, privacy-first era using first-party data, data unification, and attribution.
Current Positions at Lifesight and Product Marketing Alliance
Amogh Balikai is actively engaged as a Content Marketing Manager at Lifesight and is also a member of the Product Marketing Alliance. These dual roles allow him to effectively merge practical marketing insights with community-driven initiatives.
Previous Roles at Moda and Censius
Before joining Lifesight, Amogh worked at Moda as a Content Marketing Manager - Community for 8 months, where he operated in a hybrid work environment based in Bengaluru, Karnataka. His tenure at Censius was marked by his roles as Marketing Content Manager and Content Marketing Strategist, where he contributed significantly from 2021 to 2022.
Education and Technical Expertise
Amogh's academic background includes a Bachelor of Engineering (BE) in Electronics and Communications Engineering from Gogte Institute of Technology. Additionally, he has expanded his skillset by achieving Product Growth from GrowthX®. This educational foundation supports his pi-shaped skillset and diverse expertise in content marketing and growth experimentation.
Beliefs and Values in Content Marketing
Amogh Balikai is driven by the belief in delivering value in every business interaction with customers. His approach effectively aids companies in the SaaS, DTC, and tech spheres. He regularly shares his insights about content, marketing, product-led growth, and DTC on LinkedIn, emphasizing the importance of first-party data in contemporary marketing strategies.