Rohit Maheswaran
About Rohit Maheswaran
Rohit Maheswaran is the Co-founder and Chief Product Officer at Lifesight in Singapore, with over 15 years of experience in developing web and mobile applications.
Company
Rohit Maheswaran currently operates as the Co-founder & Chief Product Officer at Lifesight, a company based in Singapore. Lifesight focuses on empowering marketers to create impactful campaigns and personalized customer experiences. The company's platform is designed to thrive in a privacy-centric, cookie-less future, integrating modern marketing measurement tools such as multi-touch attribution, marketing mix modeling, and incrementality testing. Lifesight also boasts an enterprise-grade real-time Customer Data Platform (CDP), and Rohit has spent the past six years aiding brands and agencies globally with the company's solutions.
Title
Rohit Maheswaran holds the dual roles of Co-founder and Chief Product Officer at Lifesight. In this capacity, he plays a pivotal role in steering the company's product development and innovation. His responsibilities include optimizing first-party data to unify siloed data systems while maintaining privacy standards, ensuring that Lifesight's offerings meet the evolving needs of the marketing technology industry.
Education and Expertise
Rohit Maheswaran earned a Bsc. (Hons) in Multimedia Technology from the University of Central England. With over 15 years of experience in developing web and mobile applications, he brings extensive expertise to his role. His educational background and extensive hands-on experience provide him with the skills required to lead product innovation and development in his current and past roles.
Previous Positions
Before his current role at Lifesight, Rohit Maheswaran served as the Chief Product Officer for several companies, including Ebizu (2013-2017), Bluestone Media (2008-2011), and Intelligent Edge Technologies Bhd. in 2008. His career began at Kadena Media, where he worked as a Creative Director from 2003 to 2007. Throughout his career, Rohit has focused on utilizing his product development skills to create innovative solutions across various companies, demonstrating a consistent track record in the product management industry.