Abigail Boyd
About Abigail Boyd
Abigail Boyd serves as an Account Manager and Strategist at Liftoff Mobile, focusing on Liftoff Influence since 2022. She has a background in account management, technical recruiting, and marketing, with experience at companies such as Vungle and JetFuel.
Work at Liftoff Mobile
Abigail Boyd serves as an Account Manager and Strategist for Liftoff Influence at Liftoff Mobile since 2022. In this role, she focuses on facilitating performance user-generated content (UGC) production at scale through a creator platform that includes over 5,000 verified creators. Her responsibilities include developing creative concepts that align with brand goals and managing creator partnerships to enhance brand voice and reach.
Previous Experience
Before joining Liftoff Mobile, Abigail Boyd worked at Vungle as an Account Executive for six months in 2021. She also held the position of Creator Partnership Strategist at JetFuel for one year during the same period. Earlier in her career, she worked as a Technical Recruiter at Insight Global for five months in 2020 and as a Marketing and Public Relations Assistant at Moderne Press for three months in 2019. Additionally, she served as an Assistant Buyer at Cost Plus World Market for two months in 2019.
Education and Expertise
Abigail Boyd studied at Santa Clara University, where she earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication from 2016 to 2020. She also studied Business, Management, Marketing, and Related Support Services at the Leavey School of Business, completing her studies there from 2018 to 2020. She graduated from Pacifica Christian High School in 2016.
Skills in Creator Partnerships
Abigail Boyd specializes in managing creator partnerships, focusing on enhancing brand voice and reach. She has expertise in developing innovative creative concepts that align with brand objectives. Her work involves collaborating with a diverse range of creators to produce engaging content that resonates with target audiences.