Aibek Yessenalin
About Aibek Yessenalin
Aibek Yessenalin is a Machine Learning Engineer currently working at Liftoff Mobile in Redwood City, California, where he focuses on predictive intelligence systems for mobile user acquisition. He has a diverse background in software engineering, project management, and telecommunications, having previously worked at Parascript, Home Credit Bank Kazakhstan, and HSBC, among others.
Work at Liftoff Mobile
Aibek Yessenalin has been employed at Liftoff Mobile as a Machine Learning Engineer since 2020. In this role, he focuses on developing predictive intelligence systems that support CPA-optimized mobile user acquisition campaigns. His work contributes to Liftoff's machine learning models, which utilize a database of over 2.5 billion unique mobile profiles for advanced targeting. Based in Redwood City, California, he plays a significant role in enhancing user engagement in mobile app marketing campaigns beyond initial app installs.
Previous Experience
Before joining Liftoff Mobile, Aibek Yessenalin held several positions in various organizations. He worked as a Software Engineer at Parascript from 2017 to 2020 in Longmont, Colorado. Prior to that, he served as a Project Manager at Home Credit Bank Kazakhstan from 2012 to 2014 in Almaty, Kazakhstan. He also worked as a Lead ICT Project Engineer at North Caspian Operating Company N.V. from 2015 to 2016 in Atyrau, Kazakhstan, and as a Change Delivery Analyst at HSBC from 2009 to 2012 in Almaty. His early career included a position as Supervisor of Interconnect Group at Tele2 from 2008 to 2009.
Education and Expertise
Aibek Yessenalin has a strong educational background in computer science and mathematics. He earned a Bachelor's degree in Computer Science from Al-Farabi Kazakh National University, followed by a Master's degree in Computer Science from the same institution. He furthered his studies at the University of Illinois Urbana-Champaign, where he obtained another Master's degree in Computer Science. His foundational education includes a focus on Physics and Mathematics at the National School of Physics & Math (FIZMAT).
Technical Specializations
In his current role, Aibek Yessenalin specializes in optimizing mobile app marketing campaigns. His expertise lies in enhancing user engagement and leveraging machine learning for predictive analytics. He contributes to Liftoff's efforts in the mobile real-time bidding (RTB) ecosystem, focusing on strategies that improve user acquisition and retention through data-driven insights.