Albee Hou (She/Her)
About Albee Hou (She/Her)
Albee Hou is a Customer Success Manager at Liftoff Mobile, where she has worked since 2021. With a background in digital marketing and account management, she has held various positions in the San Francisco Bay Area, including roles at FeedMob and crobo.
Work at Liftoff Mobile
Albee Hou has been serving as a Customer Success Manager at Liftoff Mobile since 2021. In this role, she focuses on enhancing user acquisition and re-engagement campaigns by utilizing a database of over 2.5 billion unique mobile profiles. Her responsibilities include optimizing app install campaigns through advanced targeting across the mobile real-time bidding (RTB) ecosystem, ensuring user engagement extends beyond the initial app installation.
Previous Experience in Customer Success and Account Management
Before joining Liftoff Mobile, Albee worked at FeedMob as a Senior Account Manager from 2018 to 2021. Her experience also includes a role as a Senior Ad Operations Manager at crobo from 2015 to 2018. Additionally, she volunteered as a Search Engine Marketing Specialist at the International Art Museum of America from 2015 to 2016. These positions contributed to her expertise in customer success and account management within the digital marketing landscape.
Educational Background
Albee Hou holds a Master's Degree in Marketing/Marketing Management from Golden Gate University, which she completed from 2013 to 2015. She also earned a Bachelor's Degree in Public Policy Management from Shih Hsin University, studying from 2008 to 2012. Additionally, she studied English Language and Literature at ELS Language Centers from 2012 to 2013. Her educational background supports her professional roles in marketing and customer success.
Engagement in Marketing and Advertising
Albee has a long-standing passion for advertising, which began in her childhood with an interest in TV commercials. She actively engages in learning about performance and growth marketing on a daily basis, keeping her skills and knowledge current in the rapidly evolving marketing landscape. This commitment to continuous learning enhances her effectiveness in her current role and previous positions.
Leadership and Volunteer Roles
During her time at Golden Gate University, Albee served as the Vice President of Campus Activities in the Student Government Association from 2014 to 2015. This leadership role allowed her to develop organizational and management skills. She also gained practical experience as a Digital Marketing Intern at Badger Maps, Inc. in 2015, which further contributed to her understanding of digital marketing strategies.