Anthony Laurence Mkhize
About Anthony Laurence Mkhize
Anthony Laurence Mkhize is a Sales Engineer at Liftoff Mobile, Inc in London, United Kingdom, where he has worked since 2020. He has extensive experience in operations and data management, having held various roles at Fetch and in4digital, and he specializes in mobile user acquisition strategies.
Work at Liftoff Mobile
Anthony Laurence Mkhize has been employed as a Sales Engineer at Liftoff Mobile, Inc since 2020. Based in London, United Kingdom, he has focused on optimizing app install campaigns using a database of over 2.5 billion unique mobile profiles. His role involves leveraging data to enhance user acquisition strategies for mobile applications.
Previous Experience at Fetch
Prior to his current position, Mkhize held multiple roles at Fetch. He served as the International Ad Operations Director from 2018 to 2020, following his tenure as Senior Operations Manager from 2017 to 2020. He began at Fetch as a Reports Assistant from 2013 to 2014, later advancing to Data & Operations Manager from 2015 to 2016, and then as Senior Data & Operations Executive from 2014 to 2015.
Education and Expertise
Mkhize studied at The University of Sheffield, where he earned a BA in Politics and Economics from 2005 to 2008. He furthered his education at the University of Brighton, obtaining an MSc in Business Management and Entrepreneurship from 2010 to 2011. His academic background supports his expertise in CPA-optimized user acquisition and re-engagement campaigns for mobile applications.
Specialization in Mobile User Acquisition
Mkhize specializes in CPA-optimized user acquisition and re-engagement campaigns for mobile apps. He utilizes machine learning and predictive intelligence to enhance mobile user acquisition strategies, focusing on improving campaign efficiency and effectiveness.
Professional Background
Mkhize's professional background includes experience as an Operations Analyst at in4digital from 2012 to 2013. His career trajectory demonstrates a consistent focus on data-driven operations and user acquisition strategies within the mobile advertising sector.