Daniel Marsh
About Daniel Marsh
Daniel Marsh is a Performance Operations Manager at Liftoff Mobile, where he has worked since 2020. He has a background in marketing and operations, with previous roles at mytaxi, Trainline, and DANOAK LTD.
Current Role at Liftoff Mobile
Daniel Marsh serves as the Performance Operations Manager at Liftoff Mobile, a position he has held since 2020. In this role, he focuses on optimizing performance metrics and enhancing marketing strategies within the mobile app ecosystem. His responsibilities include analyzing data to improve ROI and collaborating with cross-functional teams to launch new features effectively.
Previous Experience in Marketing
Prior to his current role, Daniel held several marketing positions. He worked as a Marketing Manager at mytaxi - The Taxi App for 10 months in 2017-2018. He also served as a Senior Mobile Marketing Executive at Trainline for one year, where he contributed to mobile marketing strategies. Additionally, he founded DANOAK LTD, managing operations from 2016 to 2020.
Educational Background
Daniel Marsh studied at the University of Bath, where he earned a Bachelor of Science (BSc) in Biology with a 2.1 classification from 2010 to 2014. Prior to that, he attended RGS Worcester, completing A Levels in Mathematics, Chemistry, and Biology from 2008 to 2010.
Skills and Expertise in Marketing Analytics
Daniel possesses a deep understanding of tracking, attribution, and cohort analysis, which enables him to uncover real ROI beyond surface KPI metrics. His expertise lies in app marketing, where he has successfully driven growth through paid, owned, and organic channels. He has experience working in agile, fast-paced environments, linking marketing, data, and product teams.
Internships and Early Career
Daniel's early career included various internships that provided foundational experience in marketing. He interned at Pöyry for 11 months in 2014 and at Carat as a DRTV Intern for 4 months in 2012. He also held positions as a Comms Planning Assistant and PPC Intern at Carat UK, contributing to his understanding of marketing dynamics.