Hermes Ip

Product Specialist @ Liftoff Mobile

About Hermes Ip

Hermes Ip is a Product Specialist currently employed at Liftoff Mobile in San Francisco, California. He has a background in economics from the University of California, Berkeley, and has held various roles in the tech industry, including positions at Starbutter AI, FeedMob, and Hindsight Inc.

Current Role at Liftoff Mobile

Hermes Ip currently serves as a Product Specialist at Liftoff Mobile, a position he has held since 2022. In this role, he focuses on product development and optimization, contributing to the company's mission of enhancing mobile marketing solutions. His work involves collaborating with cross-functional teams to ensure product alignment with market needs.

Previous Experience at Liftoff Mobile

Prior to his current role, Hermes Ip worked at Liftoff Mobile as an Ad Operations Analyst from 2021 to 2022. During this eight-month tenure, he was responsible for managing advertising campaigns and analyzing performance metrics to improve ad effectiveness. His analytical skills contributed to the overall success of the company's advertising initiatives.

Experience at Starbutter AI

In 2018, Hermes Ip worked as a Growth Hacker at Starbutter AI for a brief period of three months. This role involved developing strategies to drive user growth and engagement for the company's products. His experience in this position provided him with insights into the startup ecosystem and growth strategies.

Education and Academic Background

Hermes Ip studied at the University of California, Berkeley, where he earned a Bachelor of Arts degree in Economics. His academic journey spanned from 2015 to 2019, equipping him with a strong foundation in economic principles and analytical thinking. This education has informed his professional approach in various roles.

Experience at FeedMob and Hindsight Inc.

Hermes Ip served as a Partnerships Associate at FeedMob from 2019 to 2021. In this role, he focused on building and maintaining partnerships to enhance the company's service offerings. Additionally, he worked as a Business Analyst at Hindsight Inc. for six months in 2018, where he analyzed business processes and contributed to strategic decision-making.

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