Karen Hargrove
About Karen Hargrove
Karen Hargrove serves as the Senior Global Director of Performance Operations at Liftoff Mobile, a position she has held since 2021. With extensive experience in ad operations, she has progressed through various roles at Liftoff Mobile and other companies in the industry.
Work at Liftoff Mobile
Karen Hargrove has been with Liftoff Mobile since 2017, progressing through various roles. She currently serves as the Senior Global Director of Performance Operations, a position she has held since 2021 in San Francisco, California. Prior to this role, she was the Director of Ad Operations from 2019 to 2021 and the Senior Global Lead Manager of Ad Operations from 2018 to 2019. Hargrove also worked as the Manager of Ad Operations and the Ad Operations Team Lead during her tenure at Liftoff Mobile.
Previous Experience in Ad Operations
Before joining Liftoff Mobile, Karen Hargrove worked at Vdopia Inc. as a Manager of Ad Operations for two months in 2014. She also held the position of Senior Ad Operations Manager at Peel from 2014 to 2015. Hargrove's experience includes roles at Compass Labs as an Ad Operations Manager from 2011 to 2013 and at Vdopia Inc. as an Ad Operations Manager from 2013 to 2014. Her extensive background in ad operations spans over a decade.
Education and Expertise
Karen Hargrove earned her Bachelor of Science degree in Psychology from Santa Clara University, where she studied from 2007 to 2011. Her educational background has contributed to her understanding of user behavior and performance metrics in the advertising industry. This knowledge supports her roles in ad operations and performance management.
Career Progression
Karen Hargrove's career in ad operations began at Compass Labs, where she worked as an Ad Operations Manager from 2011 to 2013. She then transitioned to Vdopia Inc. and continued to develop her skills in various managerial roles. Hargrove's career at Liftoff Mobile showcases her ability to advance through different leadership positions, reflecting her expertise in performance operations and ad management.