Lynnette T.
About Lynnette T.
Lynnette T. is a Sales Development Representative at Liftoff Mobile, where she has worked since 2021. She holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Nanyang Technological University and has experience in various marketing roles across multiple companies.
Work at Liftoff Mobile
Lynnette T. has been employed at Liftoff Mobile as a Sales Development Representative since 2021. In this role, she focuses on developing new business opportunities across diverse APAC markets, including India, Southeast Asia, Australia, New Zealand, and Korea. She utilizes Liftoff's advanced machine learning and predictive intelligence tools to enhance user acquisition strategies. Additionally, she engages in optimizing app install campaigns to ensure that users perform valuable actions after installation, such as making purchases or subscribing to services.
Education and Expertise
Lynnette T. holds a Bachelor's degree with Honours in Public Relations, Advertising, and Applied Communication from Nanyang Technological University, which she completed from 2015 to 2019. She also studied Communication and Media Studies at Hanyang University, achieving her degree in 2018 after 11 months of study. Lynnette has further academic experience in Mass Communication/Media Studies from Yonsei University in 2017 and completed her Singapore-Cambridge GCE Advanced Level at St. Andrew's Junior College from 2012 to 2014.
Previous Work Experience
Before joining Liftoff Mobile, Lynnette T. worked at Mediabrands as an Implementation Planner from 2019 to 2021. She also gained experience as a Destination Marketing Intern at Marina Bay Sands in 2018 for five months. Additionally, she served as a Regional Product Marketing & PR Intern at Shopee from 2018 to 2019 and worked as a Social and Content Strategy Intern at Maxus Global for two months in 2016.
Skills in User Acquisition and Marketing
In her current role at Liftoff Mobile, Lynnette T. specializes in user acquisition strategies. She leverages advanced machine learning and predictive intelligence tools to optimize app install campaigns. Her focus is on ensuring that users engage in valuable actions post-installation, which includes making purchases or subscribing to services. This skill set is crucial for driving business growth in the competitive mobile marketing landscape.