Michael Chaplin
About Michael Chaplin
Michael Chaplin is a Creative Analyst at Liftoff Mobile in London, England, with extensive experience in digital advertising and a background in marketing and creative writing. He has worked in various roles that combine creative and analytical skills, contributing to successful advertising campaigns since 2021.
Work at Liftoff Mobile
Michael Chaplin has been employed as a Creative Analyst at Liftoff Mobile since 2021. In this role, he focuses on the creative aspects of digital advertising, leveraging his extensive experience in mobile platforms. His contributions are aimed at enhancing the effectiveness of advertising campaigns within the mobile advertising sector.
Previous Experience in Digital Advertising
Before joining Liftoff Mobile, Michael worked for six years as a Creative Analyst at Vungle, where he honed his skills in digital advertising. He also served as an Advertising Operations Manager at Stick Sports Ltd for two years and briefly worked as a Marketing Analyst at Coillte. His career reflects a consistent focus on roles that blend creativity with analytical expertise.
Education and Expertise
Michael studied at the University of Chester, earning a 2:1 BAH-C in Business with Spanish from 2005 to 2009. He furthered his education by completing the CIM Professional Diploma in Marketing at The Chartered Institute of Marketing from 2009 to 2011, achieving Level 6. He also attended Maggie Hamand's School of Creative Writing for a Creative Writing Course in 2009 and participated in the Erasmus Programme at Universidad de Murcia, focusing on Translation and Language Studies from 2007 to 2008.
Background in Marketing and Creative Roles
Michael's career began in marketing, where he worked as a Marketing Assistant at Green Power Conferences from 2011 to 2013. His roles have consistently involved a combination of creative and analytical skills, contributing to successful advertising campaigns. His background includes a strong foundation in both marketing principles and creative writing.
Interests in Technology and Gaming
Michael has a strong interest in the intersection of technology, mobile, and gaming industries. This interest informs his work and enhances his ability to create effective advertising strategies that resonate with audiences in these rapidly evolving sectors.