Paolo Vergani
About Paolo Vergani
Paolo Vergani serves as the Director of Creative Production at Liftoff Mobile in London, England, where he focuses on enhancing mobile experiences. With over a decade of experience in multimedia design, he has held various leadership roles at Vungle and has collaborated with major global brands.
Work at Liftoff Mobile
Paolo Vergani serves as the Director of Creative Production at Liftoff Mobile, a position he has held since 2023. Based in London, England, he focuses on enhancing conversion and retention rates for mobile experiences through the Liftoff Creative Studio. His role involves leading a team of video, digital, and interaction designers to develop innovative mobile video and playable ads. Vergani's leadership aims to create impactful advertising solutions that resonate with users and drive engagement.
Previous Experience at Vungle
Vergani has an extensive background with Vungle, where he held multiple roles over several years. He began as a Senior Creative Designer in Production from 2014 to 2016, progressing to Creative Team Lead for EMEA Production from 2016 to 2019. He then advanced to Head of Creative Services for EMEA from 2019 to 2021. Throughout his tenure, he contributed to the development of creative strategies and production processes, enhancing the company's offerings in mobile advertising.
Educational Background
Paolo Vergani studied at Politecnico di Milano, where he earned both a Master's degree and a Bachelor's degree in Communication Design. He completed his Bachelor's degree from 2007 to 2010 and his Master's degree from 2010 to 2012. This educational foundation provided him with the skills necessary for a successful career in multimedia design and advertising.
Expertise in Multimedia Design
With over a decade of experience in multimedia design, Vergani specializes in creating unique experiences for major global companies, including Electronic Arts, Google, and Uber. His expertise encompasses a strong understanding of current and future trends in performance marketing and mobile advertising. This knowledge allows him to lead creative teams effectively and deliver high-quality advertising solutions.
Client Relationship Management
Throughout his career, Paolo Vergani has worked with a diverse range of global advertisers, focusing on building long-lasting client relationships. His approach emphasizes collaboration and understanding client needs, which contributes to the successful execution of creative projects and campaigns.