Ray Xiong
About Ray Xiong
Ray Xiong is a Business Development Manager at Liftoff Mobile, specializing in Supply Partnerships. He has extensive experience in the mobile ad tech industry, having previously held various roles at Twitter and other companies in Singapore.
Work at Liftoff Mobile
Ray Xiong has been serving as the Business Development Manager for Supply Partnerships at Liftoff Mobile since 2021. In this role, he focuses on developing and managing supply partnerships to enhance business growth. His work involves engaging with various stakeholders and leveraging his expertise in the mobile advertising technology sector.
Previous Experience at Twitter
Before joining Liftoff Mobile, Ray Xiong held multiple positions at Twitter. He worked as the Head of Client Services for MoPub APAC from 2017 to 2020, where he managed client relationships and service delivery. Prior to that, he served as the Strategic Publisher Manager for MoPub from 2016 to 2017 and as the Publisher Solution Manager from 2015 to 2016, contributing to the platform's growth in the Asia-Pacific region.
Career Background in Mobile Development
Ray Xiong has a solid background in mobile development, having worked as a Senior Mobile Developer at Clozette Pte Ltd from 2012 to 2013 and at CBS Interactive from 2010 to 2012. He also held the position of Senior Software Engineer at Xpointo Media from 2008 to 2009. His experience in these roles has equipped him with a comprehensive understanding of mobile technology and development practices.
Education and Expertise
Ray Xiong earned a Bachelor of Computing degree in Computer Science from the National University of Singapore, completing his studies from 2000 to 2003. His academic background, combined with extensive experience in client-facing roles, has provided him with a strong foundation in the mobile ad tech ecosystem, particularly in areas such as user acquisition and return on ad spend.
Achievements in Business Development
Ray Xiong has a proven track record in business development, particularly in engaging with C-Level executives and enhancing strategic partnerships. His experience spans over seven years in the China mobile app export market, where he has demonstrated skills in sales, client management, problem-solving, and analytical thinking, all of which are essential for navigating the complexities of the mobile advertising industry.