Stefano Giacopazzi
About Stefano Giacopazzi
Stefano Giacopazzi is a Senior Sales Manager at Liftoff Mobile, Inc, where he has worked since 2017, leveraging extensive mobile user data for targeted marketing. He has a background in business and property studies and has held various roles in sales and marketing across notable companies in London.
Work at Liftoff Mobile
Stefano Giacopazzi has served as Senior Sales Manager at Liftoff Mobile, Inc since 2017. In this role, he has contributed to the company's success by utilizing a database of over 3 billion unique mobile profiles, which enables advanced targeting in mobile user acquisition campaigns. His work focuses on optimizing app install campaigns to enhance user engagement beyond the initial download, including driving purchases and subscriptions. Liftoff Mobile operates in major cities such as Palo Alto, New York, and London, reflecting a global approach to mobile marketing.
Previous Experience in Sales and Marketing
Before joining Liftoff Mobile, Stefano Giacopazzi worked as New Business Director at Fetch from 2013 to 2017. In this position, he was responsible for developing new business opportunities and driving sales initiatives. Earlier in his career, he gained experience as a Trainee Surveyor/Intern at Business Environment from 2008 to 2009, where he was involved in surveying tasks. He also worked as an Office Junior Temp at Deutsche Bank for a month in 2004, which provided him with foundational skills in a corporate environment.
Education and Expertise
Stefano Giacopazzi studied at St. Columba's College, where he completed his GCSEs and A-Levels from 1996 to 2003. He furthered his education at the University of the West of England, earning a BA(HONS) in Business in Property (RICS) from 2003 to 2008. His academic background equips him with knowledge relevant to business and property management, which complements his professional roles in sales and marketing.
Skills in Mobile Marketing
At Liftoff Mobile, Stefano Giacopazzi employs machine learning and predictive intelligence to enhance mobile marketing strategies. His expertise lies in optimizing app install campaigns to ensure sustained user engagement. This involves strategies aimed at encouraging users to make purchases or subscribe to services after downloading an app. His focus on advanced targeting and user acquisition reflects a deep understanding of the mobile marketing landscape.