Veli Pekka Julkunen
About Veli Pekka Julkunen
Veli Pekka Julkunen serves as the Global Head of SaaS Products at Liftoff Mobile, a position he has held since 2021. He has extensive experience in data science and analytics, having previously co-founded GameRefinery and worked in various roles at Marketing Clinic.
Current Role at Liftoff Mobile
Veli Pekka Julkunen serves as the Global Head of SaaS Products at Liftoff Mobile, a position he has held since 2021. Based in Helsinki, Southern Finland, he focuses on developing and managing software-as-a-service products that cater to mobile marketing needs. His role involves overseeing product strategy and execution, ensuring that Liftoff Mobile remains competitive in the rapidly evolving mobile marketing landscape.
Previous Experience at GameRefinery
Prior to his current position, Julkunen was the Vice President of Data & Product and a co-founder at GameRefinery from 2015 to 2021. During his six years at the company, he contributed to the development of data-driven products that enhanced game analytics. His leadership in data and product management played a key role in shaping the company's offerings in the gaming industry.
Career at Marketing Clinic
Julkunen's career at Marketing Clinic spanned several roles from 2006 to 2015. He began as an Analyst (interim) and progressed to positions including Analyst, Senior Analyst/Senior Data Scientist, and Head of Analytics. His work involved leading analytics initiatives and providing insights that informed marketing strategies for various clients. He also served as an Advisor in Data Science for one year, further solidifying his expertise in data analytics.
Educational Background
Julkunen earned a Master's degree in Economics and Econometrics from the University of Helsinki, completing his studies from 2002 to 2006. This academic foundation provided him with the analytical skills necessary for his career in data science and product management, enabling him to apply econometric modeling and machine learning techniques in various projects.
Expertise in Data Science and Analytics
Veli Pekka Julkunen has extensive experience in data science, having led over 150 projects for global B2B and B2C companies. His expertise includes predicting Alzheimer's disease and currency crises in developing countries through advanced econometric modeling. He specializes in transforming analytics and big data concepts into viable products and is proficient in marketing measurement techniques, including Marketing Mix and Attribution models.