Vitalii Matsenko
About Vitalii Matsenko
Vitalii Matsenko is a Senior Growth Manager specializing in AdTech product go-to-market strategies at Liftoff Mobile, based in London. He has extensive experience in business development and partnerships, having previously worked at notable companies such as Meta, Google, and Genesis Tech.
Work at Liftoff Mobile
Vitalii Matsenko currently serves as the Senior Growth Manager for AdTech Product GTM at Liftoff Mobile. He has held this position since 2022 in London, England. In this role, he focuses on driving growth strategies and managing product go-to-market initiatives within the advertising technology sector.
Previous Experience at Meta
Prior to his current role, Matsenko worked at Meta as a Program Manager for Mobile Gaming and Scaled Operations from 2020 to 2022 in London, England. His responsibilities included overseeing operations and program management within the mobile gaming sector, contributing to the company's strategic objectives.
Career at Genesis Tech
Matsenko has a history with Genesis Tech, where he held multiple roles. He began as a Business Analyst in 2014 for seven months, followed by a position as Head of Business Development for Online Payments and FinTech Partnerships from 2015 to 2017 in the Kiev Region, Ukraine. His work involved developing business strategies and managing partnerships in the FinTech space.
Education and Expertise
Matsenko holds a Bachelor's degree in Banking and Finance from Kyiv National Economics University, which he completed from 2008 to 2012. He furthered his education with a Master's degree in Banking and Finance from the University of Banking of the National Bank of Ukraine, studying from 2012 to 2013. His academic background supports his expertise in financial services and partnerships.
Experience at Google and EY
Matsenko worked at Google as a Strategic Partner Manager in the Online Partnerships Group from 2018 to 2020 in County Dublin, Ireland. He managed complex partnerships and demonstrated his ability to navigate challenging business environments. Earlier in his career, he was an Audit Staff member in the Banks & Finance Group at EY for five months in 2013, where he gained insights into financial auditing and compliance.