Carol Platz, MBA
About Carol Platz, MBA
Carol Platz, MBA, serves as the Vice President of Global Marketing at Lightbits Labs, where she has worked since 2021. With extensive experience in marketing leadership roles across various technology companies, she specializes in data-driven strategies and go-to-market development for SaaS startups.
Work at Lightbits Labs
Carol Platz has served as the Vice President of Global Marketing at Lightbits Labs since 2021. In this role, she is responsible for leading marketing initiatives and strategies that drive the company's growth in the technology sector. Her tenure at Lightbits Labs has been marked by a focus on innovative marketing approaches and data-driven decision-making.
Education and Expertise
Carol Platz holds an MBA from Santa Clara University, where she studied Business from 2007 to 2009. She also earned a Bachelor of Science in Environmental Science from Northeastern Illinois University between 1985 and 1990. Additionally, she studied at the French Culinary Institute, achieving the status of Certified Sommelier. Currently, she is an alumnus of Stanford University Graduate School of Business, where she studied Organizational Leadership.
Professional Background
Carol Platz has a diverse professional background with extensive experience in marketing roles across various companies. She has worked at SGI as Director of Demand Generation, Panasas as Marketing Manager and Sr. Manager of Global Marketing, and HGST as Director of Demand Generation. Her career also includes positions at Cloudian Inc, Watt Stopper/Legrand, and WekaIO, where she served as Sr. Director of Global Corporate Marketing.
Achievements in Marketing
Carol Platz has a proven track record in building and leading high-performing marketing teams in fast-growth environments. She specializes in developing go-to-market strategies and brand architecture for SaaS startups. Her expertise includes leveraging Generative AI technologies for marketing purposes and managing comprehensive public relations, analyst relations, and investor relations strategies.
Contributions to Industry Discussions
Carol Platz has actively contributed to discussions on various topics within the technology and marketing sectors. She has explored scalable eCommerce storage for private clouds, the architecture of VMware on Azure, and the concept of edge cloud in data storage. Additionally, she writes blogs on subjects such as Azure Cloud Storage and Ceph Storage, and has discussed the benefits of NVMe over TCP for cloud-based eCommerce platforms.