Janet Lafleur
About Janet Lafleur
Janet Lafleur is the Director of Product Marketing at Lightbits Labs, with extensive experience in product marketing across various technology companies. She has held senior roles at organizations such as Pure Storage, Backblaze, and Quantum, and possesses a strong background in market analysis and lead generation.
Current Role at Lightbits Labs
Janet Lafleur serves as the Director of Product Marketing at Lightbits Labs, a position she has held since 2023. In this role, she is responsible for overseeing product marketing strategies and initiatives. Her focus includes product positioning and messaging, particularly in the context of start-up environments. Lafleur's expertise in executing both inbound and outbound marketing functions contributes to the company's efforts in the competitive tech landscape.
Previous Experience in Product Marketing
Prior to her current role, Janet Lafleur held several significant positions in product marketing. She worked at Pure Storage as a Senior Product Marketing Manager from 2020 to 2023, and at Backblaze Cloud Storage & Backup from 2018 to 2020 in the same capacity. Her experience also includes a tenure at Quantum as a Senior Product Marketing Manager from 2012 to 2017, and at Cassatt Corp from 2003 to 2008. At Atempo, she served as Director of Field & Product Marketing for North America from 2008 to 2012.
Educational Background
Janet Lafleur earned a Bachelor of Science degree in Computer Science with a minor in English from Louisiana State University. This educational background provides her with a solid foundation in both technical and communication skills, which are essential in her roles within product marketing.
Skills and Expertise
Janet Lafleur possesses a range of skills relevant to product marketing. She is known for her abilities in sales-ready lead generation, target market identification, and competitive analysis in emerging markets. Additionally, she has a strong reputation for public speaking and clear, concise writing, which enhances her effectiveness in product positioning and messaging.