Krit Gupta
About Krit Gupta
Self-directed & data-driven analytics professional with ~5 years of experience. Expertise across Social Media, OTT (Video / Music / Gaming) & Life Sciences (Pharmaceutical) industries. Previously, worked at MX Player as a Product Analyst, improving products and services for our customers by using advanced analytics, standing up data analytical tools, analyzing & interpreting large datasets, and onboarding compelling new data sets. Key Projects: * Product Journey Funnel Analysis * User Retention Analysis & Breakdown * Predicting Churn rate & Reasons for Churn * Marketing Spend Optimization * In-App Real Cash & Virtual Coin Economy Optimization * Performance & ROI of Ads & Marketing Campaigns * User Journey Analysis & Cohorts (New vs Returning Users) * Business Growth Projections * Conversion Funnel Analysis - DAUs / WAUs / MAUs Kick-started my professional journey as a Decision Analytics Associate at ZS Associates providing data-driven decision-making & analytics solutions for Pharmaceutical clients. Delivered over 10 projects with high-quality insights and action-oriented solutions to complex business problems.