Troy White
About Troy White
Troy White is the founder and current Director of Marketing and Membership at Future Business Leaders of America-Phi Beta Lambda, where he has worked since 2011. He has extensive experience in sales, marketing, and business development across various educational organizations.
Current Role at Future Business Leaders of America-Phi Beta Lambda
Troy White serves as the Director of Marketing and Membership at Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) since 2011. In this role, he focuses on marketing strategies and membership growth for the organization, which is recognized as the world's largest student business organization. His efforts have contributed to the development and launch of new programs that assist millions of students in their career preparation.
Experience at LinkedInToCollege.com
Since 2015, Troy White has been an author at LinkedInToCollege.com, where he has contributed valuable insights on leveraging LinkedIn for college applications. He authored a comprehensive guide that includes over 320 annotated screenshots and templates aimed at helping high school students navigate the college application process effectively.
Previous Positions in Marketing and Education
Troy White has held various positions in marketing and education prior to his current roles. He worked as the Senior Director of Sales & Marketing at the Council for Economic Education from 2003 to 2010, where he developed strategic relationships with key stakeholders. He also served as a Web Marketing Strategist at the American Management Association for a year and was involved in business-to-business marketing at Kaplan Education.
Educational Background
Troy White has a diverse educational background. He studied Civil Engineering at both the University of Maine and the University of Idaho. He earned an MBA in Entrepreneurship and Marketing from the UW Foster School of Business. Additionally, he completed an MBA Exchange Program at IE Business School. He also achieved a Certificate in Financial Planning from New York University.
Achievements in Educational Marketing
Troy White has made significant contributions to educational marketing. He developed the first direct-to-teacher K-12 marketing strategy for an educational publisher, which resulted in a doubling of sales within four years. He also implemented blended e-learning courses at the American Management Association, which notably increased revenues.