Richard Cotton
About Richard Cotton
Richard Cotton serves as the Global Head of Brand at Linklaters, a position he has held since 2022. He has extensive experience in brand management and client services, having previously worked at Bain & Company, The Coca-Cola Company, and TBWA\Shanghai.
Current Role at Linklaters
Richard Cotton serves as the Global Head of Brand at Linklaters, a position he has held since 2022. In this role, he is responsible for overseeing the brand strategy and ensuring the alignment of brand messaging across various platforms. His leadership contributes to the firm's visibility and reputation in the legal sector.
Experience at Bain & Company
Since 2021, Richard Cotton has been working as a Bain External Advisor at Bain & Company in London. His advisory role involves providing insights and strategic guidance to clients, leveraging his extensive experience in brand management and creative excellence.
Previous Position at The Coca-Cola Company
Richard Cotton worked at The Coca-Cola Company from 2013 to 2021 as the Content & Creative Excellence Director. During his tenure in Shanghai, he focused on enhancing the company's creative strategies and content development, contributing to brand growth in the competitive beverage market.
Career at TBWA\, Shanghai
From 2007 to 2012, Richard Cotton held the position of Client Service Director at TBWA\Shanghai. His five years in this role involved managing client relationships and leading projects that aimed to strengthen brand presence in the Chinese market.
Educational Background
Richard Cotton completed his Bac at the European School Luxembourg from 1979 to 1993. He then pursued higher education at The University of Manchester, where he studied Politics and Modern History, earning a BA (Hons) from 1994 to 1997.