Oanh (Amy) Tran
About Oanh (Amy) Tran
Oanh (Amy) Tran is a Salesforce Business Analyst with a Bachelor of Applied Science in Business Administration from Lapland University of Applied Sciences. She has experience in brand strategy and consumer insights, having worked for companies such as Hakuhodo Inc., Amazon, and Worldpanel by Kantar.
Work at Linnworks
Oanh (Amy) Tran currently serves as a Salesforce Business Analyst at Linnworks, a position she has held since 2022. In this role, she works remotely and focuses on leveraging Salesforce to enhance business processes. Her responsibilities include requirements elicitation and documentation, which facilitate effective communication with stakeholders. Tran's expertise in Salesforce Lightning supports her efforts in building applications and customizing the Salesforce platform to meet organizational needs.
Previous Experience in Brand Strategy
Before joining Linnworks, Tran worked at Hakuhodo Inc. as a Brand Strategist from 2018 to 2019 in Ho Chi Minh City, Vietnam. In this role, she contributed to brand development strategies that aimed to enhance market presence. Her experience in this position provided her with insights into consumer behavior and brand positioning.
Experience at Amazon
Oanh Tran was employed at Amazon as a Brand Specialist from 2021 to 2022 in Manchester, England. In this capacity, she focused on brand management and strategy implementation, contributing to the overall success of the brand within the competitive marketplace. Her work involved analyzing market trends and consumer preferences to inform brand strategies.
Education and Expertise
Tran studied at Lapland University of Applied Sciences, where she earned a Bachelor of Applied Science (BASc) in Business Administration from 2013 to 2016. Her academic background laid the foundation for her career in business analysis and strategy. She has developed expertise in Salesforce Lightning, Microsoft Power BI, and SQL, which she utilizes for data analysis and visualization.
Background in Consumer Insights
Prior to her roles at Amazon and Linnworks, Tran worked as a Consumer Insights Analyst at Worldpanel by Kantar from 2017 to 2018 in Ho Chi Minh City, Vietnam. In this position, she analyzed consumer data to provide insights that informed marketing strategies. Her background in consumer insights complements her skills in transforming business problems into opportunities for growth.