Finola Austin
About Finola Austin
Finola Austin: Head of Creative Strategy
Finola Austin holds the position of Head of Creative Strategy, showcasing her extensive experience in leading creative initiatives. Her professional journey reflects a deep commitment to developing winning strategies and innovative solutions in the advertising and media industries.
Finola Austin's Tenure at Meta
Finola Austin spent four years at Meta as part of the Creative Shop team. During her time there, she delivered effective creative strategies for US financial services brands across major platforms such as Instagram, Facebook, and Messenger. Her role involved leveraging these platforms to enhance brand engagement and produce impactful marketing results.
Brand Strategy Director at Refinery29
At Refinery29, Finola Austin served as Brand Strategy Director. She co-founded R29 Intelligence, a research and strategy practice aimed at gaining deeper insights into Millennial and Gen Z women. This initiative highlighted her expertise in understanding demographic-specific behaviors and preferences, enabling Refinery29 to tailor their content and marketing strategies effectively.
Early Career: WPP Fellowship
Finola Austin began her career as a Marketing Fellow on the WPP Fellowship, an esteemed leadership program within the advertising conglomerate WPP. She gained valuable experience through stints at Ogilvy in New York and Hill & Knowlton Strategies in London, building a solid foundation for her future roles.
Educational Background: Degrees from the University of Oxford
Finola Austin holds two degrees from the University of Oxford, underscoring her strong academic background. Her education has provided her with a solid foundation for her professional endeavors in the creative and strategic sectors.
Finola Austin: Published Novelist and New York City Resident
In addition to her professional achievements, Finola Austin is a published novelist. She currently resides in New York City, balancing her creative writing with her role as a Head of Creative Strategy. Her diverse talents highlight her multifaceted approach to both her career and personal interests.